Unit 5: Ch. 11.5 - Market Segmentation

Watch one, two or all of the following video links:

Video 1 Links to an external site. - animated explanation, decent visual, mediocre narration, good explanation, short

Video 2 Links to an external site. - Real world exploration of how McDonald's segments

Video 3 Links to an external site. - Good, short, animated look at psychographic and behavioral segmentation using energy bars and luxury cars

Video 4 Links to an external site. (this is longer and just as in depth as the reading, so if you watch this one, skip the reading.  This is the most thorough of the videos).

Read Ch. 11.5 Links to an external site. on Market Segmentation, then answer the following question in a short paragraph.