Unit 5 Extra Credit: Is Price an Indicator of Quality?
- Due Dec 2, 2020 by 11:59pm
- Points 0
- Available until Jan 28, 2021 at 11:59pm
Short interview here with the founders of Warby Parker, a fashion and eyewear disruptor. Check it out, and then send me an email or a video explaining the following.
How do customers perceive the cost of a product in relationship to its quality?
What does Warby Parker do differently from its competitors? How does this create a "competitive advantage"? (ch. 11.2)
Why might a business charge more than absolutely necessary to be profitable for its product or service?
Find Rubric
